I just read an article about Guy Kawasaki in Success Magazine and am blown away by the talent and humility he seems to have. Here is a man that is responsible for authoring 9 books on designing your own success. Working for Apple made him realize it is not who you know, but who knows you that really matters in the world of business. He is known as the Macintosh evangelist, but is responsible for other success producing companies such as www.garage.com and Truemors, among many other things. He mentions how so many people are so busy going after the whales that they forget the plankton. Instead of seeking the attention of the big guys, aim to please little guys. The interview gave him a people over money appeal. Something that is the most vital thing. After all, if we aren't in with people, we have no business.
Some books authored by Kawasaki that may be of interest to entrepreneurs:
The Art of the Start
Rules for Revolutionaries
How to Drive Your Competition Crazy
Selling the Dream
The Macintosh Way